CASE STUDY: The Best Time To Post On Instagram By Day, Niche, & More

You put tons of work into creating amazing Instagram Posts and Images to capture the attention of your followers (and get more of them), but even the best-designed posts flop if you don’t pick the best time. to post on Instagram.

Posting on Instagram at the right time is just as important as the quality of your posts. But here’s the thing: the best time to post isn’t necessarily the same for every brand. 

Although many studies show that certain days of the week and time of day are generally better, standard practice doesn’t always work for your brand. 

This is a good place to start, but you still need to experiment with experimenting with different display calendars to understand what works best for your brand and followers.

Like all social platforms, Instagram uses a dynamic algorithm that changes from time to time, making things a bit more complicated. 

If you’ve found the best time to post your content, don’t hang up your hat just yet – you need to stay on top of those algorithm changes by testing, measuring, and fine-tuning your strategy (foam, rinse, repeat).

Instagram’s algorithm pays attention to how much engagement your posts get and how quickly users engage with them, so you should find this Sweet Spot to increase your visibility.

best time to post on Instagram

As it stands, these tips will help you get the attention your IG posts deserve.

What is the best time of day to post on Instagram?

The best time of day to post on Instagram is when most of your followers are online, obviously. But when do people use Instagram? According to the  Pew Research Center, half of Instagram users are using the application every day. 

Great news, right? You can post on IG any day of the week! Not so fast.

When is the best time to post on Instagram

Hubspot found that Mondays and Thursdays are generally the best days to post on Instagram, any time of the day, other than between 3:00 a.m. and 4:00 p.m. Some brands – not all – also find Instagram posts good. shuttle course Monday morning, between 8:00 a. m and 9:00, am

If you are posting videos, however, you’ll want to schedule these posts between the hours of 9:00 pm and 8:00 am, any day of the week. (Turns out watching Instagram videos in the office isn’t something a lot of people don’t. Who knew?)

Not all studies have the same results. Latergram, a service that lets users manage and schedule Instagram posts,   analyzed 61,000 posts to find out when they get the most likes and comments and found Wednesday to be the best day (but not by many). The best times to post? 2:00 a.m. and 5:00 a.m. Eastern Time.

Social Push  did a similar analysis and found that Instagram posts tend to get the most engagement on:

  • Wednesdays at 3:00 a.m.
  • Thursdays at 5:00 a.m., 11:00 a.m., 3:00 a.m. and 4:00 a.m.
  • Friday at 5:00 a.m.
Instagram post time per day

In the Social Germ analysis, posts get moderate to high engagement on Wednesdays, Thursdays, and Fridays during the day, from 9:00 a.m. to 10:00 a.m. to around 5:00 p.m. or 6:00 p.m., and from 11:00 am to 12:00 p. m on Saturday. Messages between 5:00 am to 6:00 am Tuesday through Friday also tend to get good engagement.

Are you still confused? As you can see, there really isn’t a one-size-fits-all solution. Our point of view? You can expect a better engagement on Mondays, Wednesdays, and Thursdays, at different times of the day:

  • Morning trip: 8:00 a.m. to 9:00 a.m.
  • End of the evening: 2:00 am
  • End of working day 9-5: 5: 00 pm

It’s also worth experimenting with Wednesdays, Thursdays, and Fridays between 9:00 a.m. and 6:00 a.m. remember that videos get the most engagement between 9:00 pm and 8:00 am, so you’ll want to put the visual content on a different schedule. 

You can use these times as a starting point, but measure results and adjust your strategy accordingly as you discover when your followers are most engaged with your posts.

When is the worst time to post on Instagram?

Where there is the best time, there is also the worst time. A lot of people think that just posting to Instagram in the evenings and weekends is the best strategy to get the most engagement, but that’s not true. 

We’ve already established that the best days to post on Instagram are on weekdays: Mondays, Wednesdays, and Thursdays.

And the worst? Hubspot found that Sunday posts get “very low engagement” compared to other days of the week, and both are pushing social and Latergramme also found that Sunday gets the least love.

Other than the 3:00 pm to 4:00 pm which  Hubspot suggests avoiding, Latergramme found that the worst time slots to post are 9:00 am and 6:00 pm These times fall near the best times to post (the 8:00 am to 9:00 am commute time in the morning and 5:00 pm), which means you have to be user-specific with your Instagram posting schedule to hit those sweet spots – while keeping time zones at the mind. (Learn more about the following.)

How to find the best time to post on Instagram for your brand

How to find the best time to post on Instagram for your brand

It’s a good idea to start with the tried and true days and times we discussed above. But if your followers aren’t like most people, you might be missing out on reaching most of your audience. If you’re looking for a more automated solution, try the free Hopper HQ tool that lets you connect your Instagram account to help optimize your display times.

More  Later  has some useful suggestions to simplify your Insta game:

  • Know where your followers are: If you are on the East Coast but most of your followers are on the West Coast, you should schedule your positions with time zones in mind. The same goes for brands whose followers are in multiple time zones. In this case, it can be useful to post at odd hours to have the best chance of reaching as many people as possible. Midnight Pacific Time is 8 a.m. in London, which means there’s a good chance you’ll reach followers in both places.
  • Focus on working hours: Young people between the ages of 9 and 17 usually don’t spend a lot of time on Instagram during the workday, but a lot of them show up for check-in during lunch hour, between 11 a.m. and 1 p.m. After work, between 7 p.m. and 9 p.m., it’s also a good time to reach your Instagram followers.
  • Schedule the important things on weekdays: There is no rule that says you cannot post to IG on weekends. But since your posts likely won’t be as engaged on Saturday or Sunday, it makes sense to save your important posts for weekdays. The difference in engagement between the days of the week isn’t huge, so you can still have some influence by posting fun, informative, or entertaining content on the weekends.
  • Schedule your positions: Sitting and watching the clock to hit the publish button at the most convenient time is not the best use of your time. Plan your messages in advance so that you are not a slave to the clock.
  • Use Instagram Insights to Measure Your Progress:  You can find time zones and other useful data with Instagram Insights. You can even know when your followers are most active on the platform with Instagram Insights, making it easy to choose the best time to run engagement tests. Schedule certain posts for different periods of time based on those ideas and keep track of likes and comments. After collecting data for a few weeks, you will have an easier time pinpointing the best days and times to reach your followers.

If you’re trying to find the best time to post on Instagram, the bad news is that there isn’t a clear, one-size-fits-all answer. The good news, however, is that there is a lot of data that you can use as a launching pad to get started!

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