What Is A Squeeze Page? A Marketer's Guide With Tips & Examples

Are you building a list of potential customers by email?

So you need a squeeze page.

A squeeze page is a type of landing page that n ‘ has only one goal : collect email addresses. 

Normally, it is very short, and it can appear as a popover window that appears when the visitor is reading a web page, or when indicating an “intention to exit”.

While compressed pages may seem straightforward (because they’re almost always short with a single call-to-action), they need to be carefully built and tested to ensure they do a good job of converting curious visitors. into long-term subscribers. 

When done right, a squeeze page can earn you tons of subscribers – subscribers you can continue to retain. get back to your website with compelling offers and valuable content.

Main features of your Squeeze page

Your home page should have been:

One call to action. You want to drive as many visitors as possible to sign up for your mailing list … and that won’t happen if you have other calls to action, like a button for them to contact you, or a bunch of links to your products. 

In fact, many marketers avoid having any links on their squeeze page other than the subscribe button – the visitor will have to go back, or close the popover, to take any further action.

Short, to get straight to the point. There is no room for paragraph after paragraph about who you are. 

Focus on the basics: what the visitor will get when they sign up for your email list. 

Keep it short and to the point – you don’t need to go into detail or share dozens of information. testimonials from loyal subscribers.

very short form to fill out. Ideally, you will only ask for an email address; if it is important for you to personalize your emails to your subscribers, you can also ask for a first name. 

The more information you request the more people are likely to not subscribe at all. Don’t ask for personal information that you won’t use, like a phone number or address, because people will wonder why you want it.

One way to leave or close the form without having to fill it out. If you are using a popover window, make sure there is a clear and easy way to close it without filling it out, such as a “No Thanks” link next to the “Subscribe” button. 

Some marketers get creative using terms like “No, thanks, I don’t want to improve my business” – be careful with this approach as it might alienate visitors who just want to read more of your content before deciding. whether or not to subscribe to your electronic mailing list.

A thank you or welcome message that appears after submitting the form. While not part of the squeeze page itself, it’s a crucial follow-up that lets new subscribers know they’ve successfully submitted the form … and tells them what to expect.

This is a good place to explain, for example, that subscribers will receive an initial email with a confirmation button or a link they must click to receive your emails.

Examples of high converting squeeze pages

If you’re looking for inspiration, here are three great examples you can take inspiration from.

Example # 1: Goins, welcome message from the writer

welcome message from the writer

This minimalist page by Jeff Goins is a great example of how effective a few words are. 

Note the clever use of specific numbers (“100K” and “18 months”) in the title, plus the simple buttons that allow a hassle-free and guilt-free “no thanks” option.

Example # 2: Social Media Reviewer’s Bulletin Page

This page is a bit longer than Jeff Goins’ – but it’s still short and to the point. There is a clear benefit to registering (with an attractive guide image) and the form only has two fields. 

The call to action – “I’d love free updates” – is positive and optimistic.

Some modifications that the Social Media Examiner could make here are to have only “First Name” instead of “Enter your first name” (since it is shorter and fits better with the second field having only “Email”), and consider reducing the copy after the form, as the long list of things they won’t do looks oddly formal in comparison to the rest of the page.

Example # 3: Productive flourishing popover

This popover asks a compelling question in the title, offers a clear call to action, and has a quote from a reviewer to help sell the book. 

This is a little different from a generic “join our newsletter” call to action because the focus is on the book and the free chapter that the visitor is going to receive. 

“Get Free Chapter” is a clear and compelling call to action for the button text. The “X” at the top right makes it easy to close the popover if the visitor is not interested.

The creation of a squeeze page is not a one-time event. If possible, you’ll want to split the test from your Squeeze page to optimize its quality. converts visitors into subscribers. 

You can try changing the copy, having a different call to action, or even changing the color of your subscribe button. Small adjustments can make a big difference.

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